Flexible Evolution

Flexible furniture, for a changing world.


June 15, 2019


Matthew Waldman

Shin Tanaka
Xavier Ferré
Yuma Ichiba

Keio University Graduate school of Media Design.



Furniture is one of the least recycled items in households worldwide. The construction is complex, and knowledge of the toxicity of materials used is not clear. Circular design thinking needs to be applied to this industry in a more stringent and transparent manner.

With the continued urbanisation of the planet, affordable furniture will only continue to add to environmental stress. Moreover, fun and well-designed furniture for small spaces are not well-imagined. We hope to change that by presenting adaptable furniture that can be folded and used when necessary.

After a natural disaster, temporary housing and furniture often need to be shipped. MYUTA can be stored in minimum space with minimum cost to be used when necessary. It is also light to ship. We believe this project will also reduce carbon footprints because of the lightweight nature of the products.

CIRCULAR DESIGN ECONOMY – …And our aim for the future. Based on the framework laid out in The Circular Design Guide by the Ellen MacArthur Foundation and IDEO, MYUTA takes into account the efficiencies of a Circular Design Economy (CDE) to solve for the problems of “fast furniture”. Our aim is to borrow resources from the planet without further contributing to climate change.

CIRCULAR DESIGN PIONEERS – …With biodegradable packaging. Circular design thinking is relatively new, but there are pioneers across industries who are leading the way. Parley is working with brands like Adidas and So