KURARAY

Research, Messaging & Design

Samcara and Kuraray are collaborating to create new messaging, infographics and designs.

Published

December 05, 2019

Authors

Master Students:
Asuka Muramatsu

Catalina Lotero
Hannah R Nolasco
Lawrence Quest
Olivia Peralta

Professor:
Matthew Waldman

Design Researcher:
Xavier Ferré

Keio University Graduate school of Media Design.

CONCEPT

The team plans to use keyword data and additional research to write a white paper in the future and better understand the importance of nomenclature in a time where sustainability has become a priority for many companies.

THE FIRST STEP IN OUR RESEARCH – was to figure out keywords and sustainability related nomenclature.

OUR RESULTS – We analysed reports from various companies and created word clouds and graphs to visualise our findings. An example can be found below where 10 different sustainability reports were used, and the 30 most used words are represented and weighted depending on the number of occurences.

Better communication on sustainability with our customers is the key to a greener business.

WHAT’S NEXT?

BRANDING – Creating additional branding and messaging based on our research, and further down the road write a paper on our findings.