XU JINGSHU comes from China, an Accounting (CPA) graduate from Southwestern University of Finance and Economics (SWUFE) in 2018. 

After graduation, she decided to study aboard in Japan and had a working experience in MUJI (無印良品) Japan for half a year, where she was impressed deeply by MUJI’s natural and simple design philosophy. With the passion for expanding her vision and educational background related to design,  she started her Master’s degree at KMD in 2019.

XU JINGSHU is always willing to communicate and cooperate with people in different backgrounds across language barriers. 

Brand creation



Cups of Sake

“Circular design is paramount to the survival of our culture”

Areas of expertise

Over 30 years of interdisciplinary design work has made Matthew Waldman an authority on branding, interactive, digital, and product design. His philosophy of techno-progressivism promotes the synthesis of culture, nature, and technology into a holistic language for universal communication.

  • Brand Development
  • Art Direction
  • Advertising
  • Concept Development

Highlighted project

Flexible furniture, for a changing world. Matthew’s latest branding and product creation!