I’m Matthew Waldman

Designer, Inventor, and Educator, Matthew Waldman is best known as the founder of NOOKA – the lifestyle design brand brought the revolution of interface design to physical products and created unique timepieces that reinterpreted how time was told.

Before NOOKA, Matthew gained recognition as a pioneer in digital interactive and UX design, founding New York Zoom in 1997, building an award winning global team at Reuters in 2002, and with his interactive design studio, Berrymatch which focuses of created narrative driven design for brands.

Brand creation



Cups of Sake

“Circular design is paramount to the survival of our culture”

Areas of expertise

Over 30 years of interdisciplinary design work has made Matthew Waldman an authority on branding, interactive, digital, and product design. His philosophy of techno-progressivism promotes the synthesis of culture, nature, and technology into a holistic language for universal communication.

  • Brand Development
  • Art Direction
  • Advertising
  • Concept Development

Highlighted project

Flexible furniture, for a changing world. Matthew’s latest branding and product creation!