Catalina Lotero is an American/Colombian born, Venezuelan raised entrepreneur and designer currently studying her Masters in Design at Keio University in Tokyo, Japan.

She started studying Political Science at the University of Toronto and later moved to Bogotá to study Industrial Design at the Pontificia Universidad Javeriana where she co-founded an Image Lab called Comes Cake, this project now 7 years old, is creating its own place within the Colombian market mainly working with local film festivals and musicians.

In 2014 she also co-founded Whatever Works, a creative agency based in Bogotá and currently opening in Tokyo, because of this she was chosen as one of Colombia’s 40 under 40 entrepreneurs in 2018.

“Technology follows imagination.”

Areas of expertise


  • Creative management
  • Art Direction
  • Branding
  • Concept Development

Highlighted project

We aim to meet the challenges of our times by developing innovative products in which commercial success is integrated with, and promotes, social, ecological and cultural development. We want to achieve this by exploring the application possibilities of biomaterials.

We are designing the future of alternative energy sources, by combining synthetic biology and design.